Ahmed is a high impact CEO with 30+ years of international business experience in turnaround situations, with a track record of driving double digit sales growth and profitability. His career has seen him recognized and rewarded for his strong problem solving skills and attention to detail. He has consistently tackled larger and more complex challenges needing transformation, and led them to successful turnaround. He fully understands the current climate and how to drive change through; people management, strategically planning routes to market, driving e-commerce and digital growth.