A TALE OF TWO CITIES/ADVENTURES IN T-MOBILE CUSTOMER EXPERIENCE
In May I decided to finally switch my mobile from AT&T to T-Mobile. AT&T had been like a severe older sister for too many years. Inflexible, expensive, difficult to deal with. Legers T-Mobile brand appealed to me – the “Un Carrier”. I also think his Slow Cooking shows and other public persona establish his personal brand as unique and more genuine. Sort of like an American version of Virgins Richard Branson albeit less global [...]