BUILDING AND KEEPING CUSTOMER LOYALTY WITH A BLOCKCHAIN ENABLED BUSINESS
For real businesses entering the blockchain space, there will be many examples of B2B and B2C business cases. Normal business cases where the business will need to focus on the relationship with the customer even if there is the blockchain enablement and the utility token usage. Every business case depends on fundamental things – grow revenue, manage operating expenses, maximize retention/limit churn, and build customer loyalty to protect future revenues. No rocket science here. [...]